Totem / Urbana MKT / Tekate


Monterrey Mexico & Moscow, Russia

Project Summary

We conceived a simple companion app for mexican tourists during the FIFA World Cup 2018 held in Russia. The app brought together a mix of written and hearing aids for users to be able to cope with a variety of key situations:

Information about visas, passports, transportation, asking for directions, going to the bathroom, ordering food at a restaurant, asking for medical or police assistance, making a phonecall and last but not least, football terminology and even cursing!

Main Tasks
  • UI Design
  • UX Design
  • Graphic Design
  • Translation
  • Audio Recording
  • Development
  • User Testing

"Делу – время, потехе – час / Time for business, an hour for fun"

— Tsar Alexis of Russia